Are you using the voice search feature to get more traffic? If yes, you are on the right path. However, if you are still thinking about whether or not to inculcate this feature, you might lag behind the trend. If you want more traffic, enabling voice search could be the perfect option. Therefore, you should know how to do SEO for voice search.
It ensures the user gets the desired result without any delay. With that said, let’s first know what is voice search. After that, you can check out the best tips which you can use to do SEO for voice search. Read on.
What is Voice Search?
In simple terms, using your speech to search for something over the web is known as voice search. It is not that simple. Rather, an Artificial Intelligence (AI) bot recognizes your voice to enter your query into the search engine.
No doubt voice search has been around the corner for a couple of years. However, in recent years, more and more people are using voice search to look for answers. With the invention of new technology each day, voice search has become an omnipresent God.
Therefore, you should learn how to optimize voice search so that the users get the most out of it. Keep reading.
Don’t Forget Local Search
Does your voice search bot provides local information? If not, you must work on it. Out of 5, three users are likely to search for local information.
Therefore, when you do SEO for voice search, make sure you target the local audience. It improves your brand awareness in the local public. Hence, your local business boost without any hassle.
Furthermore, targeting local audience makes it easier for the local public to reach out to you. They can directly visit your store if you deal in a physical product.
Hence, providing local information should be your priority if you want to grow the traffic on your website or application.
Create Concise Content
Do you still do keyword stuffing? Well, that might please the crawlers, however, it will not impress the users. Therefore, while doing SEO for voice search, you must use simple language.
Make sure you offer concise, authentic, and valuable content. Therefore, you must give information that matches the natural way of speech.
People using voice search speak naturally. Hence, you need to put out information most relevant to such searches.
Structure Your Data
When you look for something, do you prefer to know about the thing in bits and pieces? Or, do you prefer perfectly structured information? Well, users want perfect sync in the information available with voice search.
So, while doing SEO for voice search, you should structure the data. You don’t want to offer information that a user can’t use for his or her good.
Therefore, make sure the data is relevant to what the user is looking out for. Even if this does not help in you getting ranked higher, it will still help your users.
Use Google My Business Listing
Google My Business listing is surely one of the most important elements for local listing and voice search. Hence, you should claim it when you do SEO for voice search.
One major reason why you should use Google My Business is to help users. Many users look for your address or contact information.
They can do it easily via voice search. Therefore, the easier someone finds you on the web, the higher are your chances of getting ranked and more traffic.
Make Mobile-Friendly Tools
Optimizing your website for mobile is one of the best tricks to have more traffic. In case your website does not open properly on a mobile device, users will leave immediately.
This will negatively impact your ranking and growth. Therefore, SEO for voice search is easier when your website is mobile-friendly.
As you can see, the above-mentioned tips are crucial when you do SEO for voice search. Just make sure you know how to target the audience. You can also join the best SEO training in Ambala to learn different tricks to do SEO for voice search.
When you keep everything in check, you get more users on your website that boosts your overall ranking.
