What Does Digital Marketing Mean?

Being a non profit training institute, Stiffen Technologies Pvt. Ltd. provides the best digital marketing training, offering specialized skill-based practical programs in digital marketing, SEO training, Google AdWords, and Social media marketing.


Digital marketing basically refers to the use of the Internet, search engines, mobile devices, and many other channels to reach users and consumers. Some experts who come under marketing consider digital marketing to be an entirely new project that has a different and brand new approach towards customers.

Basically, the definition of digital marketing refers to all of your online marketing efforts. Many businesses have already experienced advantages of digital marketing over traditional marketing. Unlike traditional marketing, it involves the use of channels and methods for a proper understanding in the real-time scenario.

Digital Marketing

Our non profit digital marketing training institute offers individuals from Ambala, Chandigarh, Yamunanagar, Kurukshetra, Rajpura, and other local areas significant practical knowledge and skills that encourage them in becoming successful professionals. The objective of our education charity training center is to provide the best and relevant theoretical knowledge to students enrolled in digital marketing training course and help them gain maximum knowledge in the minimum time period.

Digital Marketing Training Course – What Is The Syllabus?

PPC (pay-per-click)

PPC meaning pay-per-click is the most important part of the digital marketing course in which advertisers pay each time a user clicks on one of their or any of the online advertisements that they have posted. In pay-per-click advertising, businesses running advertisements are only charged when a user actually clicks on their uploaded advertisement.

SMM (social media marketing)

SMM is a digital marketing service that refers to both organic and paid digital marketing aspects on social media networks, including Facebook, Twitter, and Linked In. Social media marketing comprises many different activities which are considered as the future of digital marketing by many people.


Email marketing is the act of sending a commercial message, which basically means, typically sent to a group of people, using email. In its broadest sense, every email sent to a potential or current customer is considered email marketing. This is what email marketing is all about.

SEO (search engine optimization)

The process of optimizing a particular website, as well as all the content was written on that website so that it appears in prominent positions in the top results of search engines are what SEO really means. Successful SEO makes a website appealing enough to the users as well as the search engines as it is basically a combination of technical field and marketing.

Affiliate Marketing

Another thing you will learn in our digital marketing training institute is Affiliate Marketing. It is an advertising model in which a company compensates third-party publishers to generate traffic so that the services and products go ahead in the market. The third-party publishers are basically known as affiliates.

Live Project Training

Aa we have mentioned earlier also, that apart from all the aspects of training that we will provide here, live project training is one of the major benefits of joining our best digital marketing training. We assure you that your experience will be worth it. In addition to your digital training course, our education charity training center will be making you work on live projects that are will be in process in our company.

That way you will surely learn more and get skilled to a highly advanced level. Moreover, under digital marketing education, not only will your digital marketing course hours increase, but you’ll learn more about SEO as it’s a part of digital marketing.

Digital Marketing Course Curriculum

Digital Marketing Course Curriculum
  • Digital Marketing Program Introduction
  • Digital Analytics Foundation
  • Google Analytics
  • Search Console
  • PPC Foundation
  • Google Ads Fundamentals
  • Social Media Foundation - Optimization
  • Facebook Marketing
  • YouTube and Video Marketing
  • Twitter Marketing
  • Email Marketing Foundation
  • Website Conversion Rate
  • Optimization Foundations
  • Digital Marketing Strategy
  • Quora Marketing
  • Social Media Tools
  • Creating a Social Media Strategy
  • Finding and Communicating with Influencers
  • Online Reputation Management
  • Social Media Analytics
  • Pinterest Marketing
  • Marketing through LinkedIn
  • Instagram
  • Marketing on e-commerce platforms
  • Affiliate Marketing
  • Introduction to Content Marketing
  • Content Marketing Strategy

Training Duration

6 Months (3 Days a Week) 1.5 Hrs. (Theory) 1.5 Hrs. (Practical) 6 Months (Weekends) 2 Hrs. (Theory) 2 Hrs. (Practical)
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