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5 Latest SEO Updates You Need to Know in 2022

Looking to upgrade your SEO strategy? If your answer is yes, then we must say that you have stumbled upon the right post. Let’s give you a nudge of 5 latest SEO updates that can improve the visibility of your site on SERPs of Google.

Google, the gigantic search engine, makes many changes to its algorithms from time to time. So, it is important for SEO experts to keep updated with the changes. If not, then perhaps the strategy you were using last year will not work for you in 2022. Well, no need to worry. Here, we are raising the curtain from the 5 latest SEO updates to help you enhance your organic search presence. Let’s get started!

Latest SEO Updates to Drive Organic Traffic

Learn About Three Core Web Vitals

Core web vitals – this term may sound unfamiliar to you but getting familiar with this is a must in 2022. Google is rolling out core web vitals which will come handy for measuring and evaluating the speed, responsiveness, and visual stability of a website.

FYI, the three core web vitals are LCP, FID, and CLS. With the help of core web vitals, you can explore all three factors in a deep manner.

Opt for Long-form Content

Another point that should be noted by you from the latest SEO updates of 2022 is that you need to opt for a long-form content strategy. However, while shifting to the same, make sure you use engaging and captivating content.

It has been found that content of more than 3000 words can drive more traffic to your site when compared to short-form content. But, for that, you need to divide the content into various sections keeping SEO norms in mind like creating sections using H2, H3, or H4 headings. Also, ensure that the content being used on your site is easy to read.

Learn Google’s EAT Principle

Don’t get confused by taking EAT as consuming something, instead it stands for Expertise, Authority, and Trustworthiness. Google keeps on emphasizing that quality content should be used on a site for its ranking success. Thus, if don’t know how to make your site’s content worth considering then refer to Google’s EAT principle.

The EAT principle of Google can help you drive traffic to your site and get SEO success in the long run. You can follow the principle by adding testimonials, reviews, and case studies to your site. As an add-on, we suggest you earn high-quality links from the websites related to your niche or domain. Also, be active on public forums and encourage mentions.

Mobile-friendly Site is What You Need

Among other latest SEO updates, you need to give much consideration to this one. Your website needs to be mobile-friendly. Yes, you read it right! Google has officially made this point a ranking factor for sites. Hence, you need to ensure that your website is responsive to work on all devices along with mobiles.

FYI, you can check the mobile effectiveness of your site with the help of the mobile-friendly test. Apart from that, you can also make use of the mobile usability report by Google to know if there is an issue with the mobile appearance of your site and get it fixed.

Include Video to Your Site

Many researches suggest that, in recent years, online video platforms have raised their wings. You might have seen that many businesses are using platforms like YouTube to expand their reach and engage with their potential customers.

Thus, we suggest you start adding relevant videos to your site. However, make sure you use the optimized video with engaging content and visually-appealing graphics. While using the video for promoting your site, bear in mind to use the proper keywords. You can also use hashtags to direct your content to its potential users.

The Concluding Thought

Here ends our guide on the latest SEO updates you need to check for driving traffic to your site. Know that SEO algorithms keep changing. So, you need to update yourself with the latest SEO updates at least once in a month. This will help you boost your site’s rankings and get an edge over the competition.

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differences between web-design and web development

Confused About Differences Between Web Design and Web Development?

Are you confused between web design and web development? Well, it is not your fault. The terms are interchangeably used. That is why people are always confused about differences between web design and web development. However, not anymore. We have listed a few differences between the two so that you can easily differentiate one from the other.

With that being said, let’s talk one by one about the key differences between web design and web development. By the time you read this, you will easily know and be able to distinguish between the two. Keep reading.

What is Web Design?

When it comes to how should a website look like, web designing deals with it. A web designer ensures that the website not just looks perfect but also functions perfectly. For that matter, he or she uses different kinds of software to make a near-to-pitch perfect design of a website.

Hence, web designing makes a website look appealing and attractive. Moreover, it takes user experience into consideration while structuring the website.

Key Elements of Web Design

UX (User Experience)

The major concern of UX developer is to make a user feel comfortable. Whether his or her needs are fulfilled or not is what the UX designer strives for. The use of the website in an efficient manner is the ultimate aim of the UX creation team. Thus, it falls under one of the differences between web design and web development.

UI (User Interface)

UI deals with the visual interface of the website. It includes the use of graphics, artwork, illustrations, typography, and much more to enhance the overall appeal of the website. Further, it works on the placement of input buttons in a way that compels a user to click them. Also, the navigation bar and informational content bar are placed while thinking about the comfort of a user to the maximum level.

Tip: You should join web designing training to learn in-depth about web designing and become a professional in the least possible time.

What is Web Development?

Programmers or web developers, convert the websites designed by web design professionals and bring them to life. That means, they make the designs functional as per the client or user’s perspective. For that matter, web developers use different software and computer languages. Web development aims at the proper functioning of the website no matter from where you access it.

Key Elements of Web Development

Front-End Developer

The front-end is the part of a website with which a user interacts. So, front-end developers look after the responsiveness and performance of the website. Furthermore, developers confirm whether the website is accessible over any device or not. Basically, they check its compatibility with other devices and operating systems. Thus, it is one of the greatest differences between web design and web development.

Back-End Developer

The server-side of the website is known as the back-end. It deals with the arrangement and storage of data. Hence, it ensures that everything on the other side, that is front-end, works perfectly. Users do not interact with this part directly. Back-end developers work on the creation of libraries and system components so that everything is linked with one another. It also includes scientific programming.

Full-Stack Developer

A full-stack developer works on the front-end as well as the back-end. Further, he or she is capable enough to create and design web applications used by the website. Also, a full-stack developer works on debugging of the created web applications and websites. Hence, it is one of the major differences between web design and web development.


The above-mentioned are minor differences between web design and web development. If you want to learn in-depth, you can either join web design training or web development training. Joining training would help you learn each module in greater depth. Hence, you become a professional in the minimum time.

Is Digital Marketing a Good Career For Fresher Graduate?

Is Digital Marketing a Good Career For Fresher Graduate?

Are you fed up with all the ads popping up while you browse the internet? If yes, you have become part of the wider campaign set up by digital marketing experts. Who are they? They are professionally trained people who work towards the promotion of products, services, or brands in the online world.

Want to learn more about digital marketing? Are you confused about whether it is worth it to join a digital marketing training after graduation? All your confusions and queries are answered below. Keep reading.

What is Digital Marketing?

It deals with advertising using various online tools such as Facebook, Instagram, Web Browsers, E-mails, and much more. Digital marketing experts use these online media channels to propagate the use of a particular product, brand, or service.

Further, digital marketing professionals do deep research on any product. They also look out for potential clients, customers, or users. Hence, targeting a potential audience is one of the job responsibilities of digital marketing experts.

Since the audience is limited, therefore, it limits the expenditure and maximizes the profit. Digital marketing serves as a perfect tool to expand the exposure of a business, brand, product, or service by providing the audience that it needs.

Why Join Digital Marketing Training?

There have been countless reasons to join digital marketing training. A few are mentioned below:

High Pay
Who doesn’t need money? Money is the most important element to live a fulfilling life. That is what you gonna get when you become a digital marketing expert.

Enrolling in digital marketing training helps you learn all the tools to become a master. Moreover, there is always a high demand for digital marketing professionals. Therefore, you can rest assured about job security as a digital marketing professional.

Wider Scope
Every business or brand wants to reach the maximum number of clients or customers. Thus, there is a wider scope in the digital marketing industry.

If you are a working professional, joining digital marketing training can help you earn additional skills. Thus, your portfolio shines with newly acclaimed skills that are gonna help you work in more than one domain.

No Specific Education Needed
You don’t need a special education qualification to become a digital marketing expert. Even if you are a graduate, it is a perfect opportunity for you to have an experience of the corporate world.

You learn all the strategies to become a digital marketing professional when you join a digital marketing training.

Faster Growing Industry
With every day passing, more and more businesses are coming online. Hence, the need to hire digital marketing experts is growing many folds. Since the cost of campaigning for a product or brand is way less than conventional marketing, every business is trying its luck with digital marketing.

You also get various opportunities to start your business. Hence, you don’t need extra human resources to promote your business. Thus, it is going to save you a lot of bucks.

Diverse Career Paths
The digital marketing field is an amalgamation of diverse careers. When you join a digital marketing training, you come across various other domains that come into digital marketing. To name a few, you learn SEO, content marketing, keyword research, SEM, and whatnot.

Hence, you get to learn different things when you pursue digital marketing training.

Freelancing Job Opportunities
Want to be your own boss? Great! Joining digital marketing training makes you sufficient to work as a freelancer. That means you can work for anyone in the world without joining any company or business. Further, you have the liberty to work on any project.

Hence, there is no compulsion that you need to work if you don’t like the project. Moreover, you can work with more than one client at the same time.

End Note

Digital marketing is the future of marketing for businesses or brands. You get tools to target a potential audience that saves your time and money. Hence, you can easily convert your potential audience into potential clients.

Therefore, your business grows exponentially in the shortest period.

Top 4 Professional Technical Courses After Graduation

Top 4 Professional Technical Courses After Graduation

Do you know that most people are doing jobs that they don’t like? People end up getting frustrated or irritated because they are not enjoying what they do. What they lack are the skills to change their field. Therefore, if you want to get the job you love, you need to cultivate the skills required. How to do that? Simply enroll in technical courses after graduation.

You might be wondering what is the need to pursue such technical courses. The answer is simple. All the top companies in the respective fields are looking for candidates having mastery of technical skills. What are these technical skills? For that, you can refer to the following courses that you -should pursue as per your interest. Keep reading.

4 Best Technical Courses After Graduation

Web Developer
When was the last time you stood in the queue to transfer money from your bank to another person? Do you remember when did you do window shopping last time? You have become digitally so advance that you are using it without even knowing.

How is that possible? Because of web developers. Who are they? They are highly skilled individuals who create websites for businesses or brands so that you can enjoy a plethora of services from your home itself. It is one of the best technical courses after graduation for you if you love coding or creating websites.

When you enroll in a web developer course, you get to learn different computer programming languages. You learn skills to make user-friendly websites for easy access to the services or products of your business.

Web Designing
Ever came across a tough-to-browse website? Or a web page that is not compatible with your phone? Don’t you feel like someone should think about users while creating websites or web pages? Moreover, millions of websites need an upgrade. That is where the role of web designer comes into action.

It is one of the perfect technical courses after graduation for people having creative minds. You learn to design websites according to the convenience of users. Further, you learn how to solve tough codes to improve the functionality of your websites.

Visual effects have a long-lasting impact on your mind. Hence, you learn how to create visually perfect websites so that users can turn into potential clients.

Graphic Designer
Do you know, the Time Square has the biggest billboard that is used for advertisement? Who do you think makes such perfectly structured advertisements? It is done by graphic designers. In today’s time, no even a single corner of the city is left where no ads are hosting.

Not just offline, there is a huge demand of ads in the online sector as well. The ads popping up when you browse the internet are also curated by graphic designers. When you enroll in the graphic designing course, you learn how to use different editing tools.

You also get to learn animation techniques that can help web designers to create more functional websites. Hence, you can easily get a high-salaried job when you become a master of your trade.

Technical Content Writing
Every business or brand wants that the product they create should be easily understood by their clients, customers, or users. For that, they need someone who can put every inch of the created product in words. That is where the technical content writer enters.

There is a huge demand for technical content writers. What do they do? These are professionals who excel at providing you details about the technicalities of a specific product. Enrolling in this course helps you excel not just in the technical details but also have a command over the language (most probably English).

Therefore, it is one of the best technical courses after graduation for writers. You can join this course to learn different forms of writings, sentence formation, creating user-friendly content, and much more.

Summing Up

The world is rapidly evolving with every passing second. So, you too need to grow to outgrow the rising competition. Hence, joining various technical courses after graduation has become important to unleash your full potential. Enrolling in such courses helps you earn more skills to compliment your talent. Thus, you end up doing the job that you love the most. Over time, you easily reach the peak of your career by learning something new every day.

Best Courses After Engineering in Computer Science

Best Courses After Engineering in Computer Science

So, you finally graduated from Engineering in Computer Science? What next? That’s the biggest question you might be having once you roll out of college. Many get confused about what to do after completing their graduation. Some feel like pursuing higher study while other tends to do a job. What if you can enroll in a short-term course that can get you a high-salaried job? You read it right. Below mentioned are the best courses after Engineering in computer science. Keep reading.

The Best Courses After Engineering in Computer Science

Web Developer

Are you a tech lover? Great! A web development course is a must for you then. You learn to handle complex code with much ease. Moreover, you resolve back-end issues with your analytical skills.

Working along with the Search Engine Optimization team, you learn to make user friendly and Google friendly websites. Thus, it helps your created work to reach more people to get more organic engagements. Therefore, teamwork helps you cultivate better interpersonal skills. So, web development is one of the best courses after Engineering in Computer Science for people who seek exponential professional growth.

App Developer

Not everyone has access to a laptop or a PC. More than a desktop computer, people rely on smartphones to carry out their day to day social as well as work-related needs. So, as an app developer, you learn to target a potential audience using smartphones.

Moreover, you get to work on different operating systems. That enriches your current knowledge. You get involved in creating smartphone apps that work towards the betterment of users experience. So, it could be one of the best courses after Engineering in Computer Science if you love to create mobile apps.

Web Designing

The creation of user-friendly and simple yet attractive websites is the job of a web designer. Hence, it is one of the best courses after engineering in computer science if you love coding and building websites.

Websites are like nerves that help you float over the oceanic Internet. So, you should have a strong and reliable boat to make your brand, business, service, or commodity get across. That’s something you learn in the web designing course.

You learn different coding languages to curate simplistic website designs. It offers a better user experience and lesser hassle for the customer.

Software Developer

Want an always-in-demand role? Pursue software development course. There is a huge demand for a software developer in the IT & ITES sector. Joining this course helps you learn different coding languages like Java, C, C++, Python, Perl, Scala, HTML, and many more.

Moreover, you get the opportunity to cater to the needs of different clients. This challenging attitude in the software development field helps you grow personally and professionally. Thus, you create innovative software with unique working capabilities. You further develop critical thinking to resolve various bugs, technical glitches, and errors of different software or computer applications.

Research And Development

Don’t you want to have a maximum output with minimum loss? Yes! Then you must get into research and development field. Every business or company hires professionals that can do thorough research about where the business is lagging.

Thus, different strategies are prepared to counter the fall or to push the stagnant growth of the business. Moreover, the Research & Development team works towards pushing a good business towards getting better through impeccable management and marketing strategies. Thus, it is one of the best options to join after Engineering in Computer Science if you love doing research.

Summing Up

The above-mentioned are the best courses after Engineering in Computer Science. Every course can act as an add-on course to your graduation degree that uses your acquired knowledge. Thus, you can rest assured following the same field. Moreover, these courses help you grow exponentially and get a perfect job in the least possible time.


5 Productivity Tips for Budding Web Designers

People who are creative by mind always love to design innovative things and web designing is the field to get the job done. If you have passion to become a professional web designer but are in growing stage, then here are some ultimate tips for you to balance your productivity and creativity for a thriving career in web designing.

Tips to Become a Professional Web Designer

Know the Basics

Keeping up with the trends is always important to gain success in every field and web designing is no exception. Thus, it is always better to have the knowledge of ins and outs before you accept a web designing project to work on. You can also get yourself acquainted with the whole nine yards of web designing by doing an industrial training.

Plan Early Always

There are many web designers who hold themselves for getting inspired to do a project, but in reality, it just needs a little preparation to get the desired idea quite fast. Hence, if you want to become a professional web designer, it is important to research and plan on early basis to provide the best web designing work. You and plan by diving your work in various segments like know about the company or brand you are planning to work for, have clarity on the needs and requirements of the client on the project, and analyze competition to come up with up-to-the-mark results.

Evaluate Your Work

There is no use of designing a website that can’t attract its targeted audience. So, make sure to analyze and evaluate your designing work before you deliver it to your client. While evaluating the work, web designers should act fairly and judge their work by keeping themselves in the shoes of the target audience for the particular brand. Moreover, you can also have second opinion regarding your work from an expert.

Organize Your Work

Web designers who know how to organize their work are born champions. No matter in which field you are doing the job, if you are not able to properly organize your work, you would not be able to serve your clients with the best outcome. So, if your motive is to be skilled in the field of web designing and earn great success, you should learn to organize your work.

Effective Communication

Web designing is not only about having technical skills, instead communication skills also play an important role. Having good command on written as well as verbal communication is the need of an hour. Having effective communication skills can help you make things happen in a more efficient manner. So, whether you need to get the ideas of your client on the web designing work or sell your work, there is a need to clear in your communication. If you can convey your thought effectively, then no one will be able to stop you to from getting success in the field of web designing.

Wrapping up

The field of web designing is an ambitious field. For getting success, web designers must have ‘never give up’ attitude. However, if you are unaware of sharpening your web designing skills on your own, then better join us for doing the best web designing training in Ambala. We help you master the field of web designing with ease.

How SEO Training Can Help Businesses Grow Online

How SEO Training Can Help Businesses Grow Online?

Do you aspire to take your business to new heights? In that case, you will be happy to know that in this digital era, umpteen options are available for you to grow your business online. One way to attract the target audience and drive traffic to your site is to master SEO. When done rightly, Search Engine Optimization can help your brand catch the attention of customers and allow you to turn your visitors into buyers. Here’s how having SEO training can get your brand at the top position in Google (for example!) SERP results.

Learn How SEO Training Can Take Your Business to New Level

SEO is all about ranking a website well in the results of various search engines like Google, Bing, Yahoo, etc. By employing SEO strategies for your brand, you can:

Establish Your Online Presence

Every business has to start somewhere, right? The first step to using SEO is obviously to set up your website. This means creating a user-friendly and SEO-optimized site for your business using an easy-to-manage CMS.
When you create your website, you would naturally reckon your business name, a brief snippet of what you do, as well as your contact information. Once your online presence has been established, you can then modify it further and make changes to various pages of the site as per the SEO guidelines.

Offer Great User Experience

People find SEO as a tool to rank websites. It’s true, but it is also about offering users a great experience on the site. A website that is not congested with clutter and offers a cleaner look would certainly attract more customers.

Build Quality Backlinks

If your product is worth investing in and you have used the right content on the site, lots of people will approach you to link their websites to yours. But, getting it done is really difficult as there’s a lot of competition. With the help of building quality backlinks, you can promote your site and get recognized among people that might be interested in fetching services you have in your pocket.

Know Your Target Audience

Search Engine Optimization helps you learn what exactly your audience needs and offers you a way to analyze the current market trends by having a tab on your competitors, and then ensuring your website is catering to all those needs and requirements in a precise manner.

Promote Your Brand in Budget

Sure, SEO demands money, but when compared to other tactics of promoting a brand online, it is the most reliable and budget-friendly option. With the use of good SEO strategies, a business can get good ROI for years to come. The only thing needed is, the more time and effort you commit to SEO, the better and lasting results you gain.

It has been recognized that with the advancement of technology and the growth of digital market, every business wishes to make its identity on major search engines. Due to this, SEO has become the need of the hour for most businesses around the world. The demand for getting an SEO-optimized site is growing at a rapid pace and for that SEO experts can add a feather in their cap. That being said, Search Engine Optimization is undeniably one of the best ways to grow your business online!

Call to Action!

Do you need help growing your business through Search Engine Optimization? Stiffen Technologies Pvt. Ltd. can help you with its vast experience in SEO. Catering the finest and best-in-class Digital marketing training facilities along with valid certifications, it is the top-most company in Ambala that helps aspirants uproar in the world of SEO learning. No matter whether you are a professional or student, the SEO trainers here can help you become an SEO expert and reach your goals. Best of all, trainees will get a chance to work on real-time projects, offering a better understanding to deal with various scenarios.

Contact us today to join the best SEO Training in Ambala!

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