March 24, 2022
Looking to upgrade your SEO strategy? If your answer is yes, then we must say that you have stumbled upon the right post. Let’s give you a nudge of 5 latest SEO updates that can improve the visibility of your site on SERPs of Google.
Google, the gigantic search engine, makes many changes to its algorithms from time to time. So, it is important for SEO experts to keep updated with the changes. If not, then perhaps the strategy you were using last year will not work for you in 2022. Well, no need to worry. Here, we are raising the curtain from the 5 latest SEO updates to help you enhance your organic search presence. Let’s get started!
Learn About Three Core Web Vitals
Core web vitals – this term may sound unfamiliar to you but getting familiar with this is a must in 2022. Google is rolling out core web vitals which will come handy for measuring and evaluating the speed, responsiveness, and visual stability of a website.
FYI, the three core web vitals are LCP, FID, and CLS. With the help of core web vitals, you can explore all three factors in a deep manner.
Opt for Long-form Content
Another point that should be noted by you from the latest SEO updates of 2022 is that you need to opt for a long-form content strategy. However, while shifting to the same, make sure you use engaging and captivating content.
It has been found that content of more than 3000 words can drive more traffic to your site when compared to short-form content. But, for that, you need to divide the content into various sections keeping SEO norms in mind like creating sections using H2, H3, or H4 headings. Also, ensure that the content being used on your site is easy to read.
Learn Google’s EAT Principle
Don’t get confused by taking EAT as consuming something, instead it stands for Expertise, Authority, and Trustworthiness. Google keeps on emphasizing that quality content should be used on a site for its ranking success. Thus, if don’t know how to make your site’s content worth considering then refer to Google’s EAT principle.
The EAT principle of Google can help you drive traffic to your site and get SEO success in the long run. You can follow the principle by adding testimonials, reviews, and case studies to your site. As an add-on, we suggest you earn high-quality links from the websites related to your niche or domain. Also, be active on public forums and encourage mentions.
Mobile-friendly Site is What You Need
Among other latest SEO updates, you need to give much consideration to this one. Your website needs to be mobile-friendly. Yes, you read it right! Google has officially made this point a ranking factor for sites. Hence, you need to ensure that your website is responsive to work on all devices along with mobiles.
FYI, you can check the mobile effectiveness of your site with the help of the mobile-friendly test. Apart from that, you can also make use of the mobile usability report by Google to know if there is an issue with the mobile appearance of your site and get it fixed.
Include Video to Your Site
Many researches suggest that, in recent years, online video platforms have raised their wings. You might have seen that many businesses are using platforms like YouTube to expand their reach and engage with their potential customers.
Thus, we suggest you start adding relevant videos to your site. However, make sure you use the optimized video with engaging content and visually-appealing graphics. While using the video for promoting your site, bear in mind to use the proper keywords. You can also use hashtags to direct your content to its potential users.
Here ends our guide on the latest SEO updates you need to check for driving traffic to your site. Know that SEO algorithms keep changing. So, you need to update yourself with the latest SEO updates at least once in a month. This will help you boost your site’s rankings and get an edge over the competition.
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